Page 20 - Sphere No.8 (Mar 2003)

SPHERE
18
Agreement
with SEB
to provide
e-banking in
Sweden.
Announces the
global brand name
“3” in July.
3 brand identity
unveiled in
October.
Agreements with
five companies to
deliver digital
mapping
technology and
location-based
services in
Europe.
Agreements for the
distribution in Italy
of more than
20,000 pieces of
music from the
major national and
international labels.
.
Mediadigit
(Mediaset Group)
and Ansa
selected for the
production of
micro newscasts
and financial
information in
Italy. Forms
partnerships with
nine companies to
develop games for
3G global markets.
Agreement with
BBCTechnology
to manage the
production of
audio-visual
content in the UK.
Agreement with
Svenska
Hockeyligan AB
and ISPR to
provide ice hockey
content and home
games of the
Swedish
National
Football Team
and UEFA cup
matches in Sweden.
Top 3
I N ITALY, THE LAUNCH OFFER INCLUDES
two tariff formulas: Top3 Executive and
Top3 Privilege. Both packages are all-
inclusive and revolutionary in their simplicity
and transparency.
They differ in price depending on whether
the customer chooses to lease or buy the
handset.
Top3 Executive includes a monthly service
fee of E85 once a handset has been purchased.
For E140 per month, in addition to the “all-
inclusive” formula, Top3 Privilege clients can
rent the terminal with the option of
substituting it once a year.
The bundles include a weekly allocation of:
600 minutes of voice calls; 600 minutes of video
calls; 150 SMS and 50 MMS messages; 100
e-mails; and 100 content downloads.
The offer was available from November 2002
until March 2003.
Additional charges apply to international
calls, usage while abroad, directory enquiries,
and premium rate calls.
world firsts,” says Oisin O’Conner, Product
Development Manager for 3. “The content we have put
together and the way we have edited it specifically for
our devices is leading edge stuff.”
Other applications will surely come – the scale of 3’s
content offerings will be bounded only by the scope of the
human imagination.
As a consequence of the anticipated explosion of
the new technology and content,the variety of handsets on
offer is expected to increase quickly, with
new models evolving to meet individual
requirements. To help keep pace with
developments, 3 has put options in place
to enable subscribers to upgrade their
handsets as new models come to market.
The prices for handsets and services have been
individually tailored to suit the UK and Italian
markets. Both have launched introductory “all
inclusive” offers which include a “bundle” of services
(see sidebars, p.18; 22).
Details of handsets and specifications currently
available can be found at 3’s websites at
www.three.com.