Page 28 - Sphere No.13 (Dec 2004)

under the 3 brand, as well as global 2G operations that
span four continents (see story, p.28) , HWL is one of the
biggest players in the global telecommunications arena.
Consequently, it has enormous clout among industry
players such as handset manufacturers, and has been able
to introduce these big names to i.Tech’s capabilities.
i.Tech is one of the preferred suppliers of selected
mobile accessories for the Hutchison Group’s 3G
multimedia service worldwide, which already has over
three million subscribers and is growing fast.
These connections give i.Tech a solid customer base to
maintain and increase its turnover while also participat-
ing in the very latest technology. With stable earnings
from its core customers, the division has the luxury of
being able to apply its innovative energy to creating
exciting and original new products.
In the late 1970s, Sony introduced its “Walkman” and
has been riding the wave of success ever since.
Twenty-five years on, i.Tech Dynamic has the Virtual
Keyboard along with a selection of other pioneering OBM
merchandise, each one of which is another
rung in the ladder to brand success.
“i.Tech Dynamic will not build its
reputation on one product alone,” says
Tsang. “Rather, it is our spirit of inno-
vation and inventiveness that will
prevail. That’s why we stress the
‘Dynamic’ in i.Tech Dynamic.”
C O V E R S T O R Y
In January, Warner Bros. Consumer Products (WBCP)
announced a multifaceted agreement with PMW-GB
Agency Ltd (PMW) to become its exclusive products
licensing agent for Mainland China, Hong Kong
and Macau.
The move was a significant milestone for PMW, which
was set up in 2002 by Hutchison Harbour Ring (HHR) as
a joint-venture company with Global Brands Group plc, to
serve as its sourcing, trading, retailing and licensing arm
with the overall aim to capitalise on HHR’s expertise and
broaden its business scope.
This agreement establishes PMW as an Authorised
Licensed Retailer for WBCP, with exclusive rights to
operate “Warner Bros. Studio Stores” and “Warner Bros.
Studios Presents” retail formats within the
same markets.
Additionally, the company has non-exclusive licensing
rights to manufacture and distribute WBCP merchandise
for sale in Authorized Licensed Retailers outside of the US
and Canada.
Working under a list of WBCP suppliers, PMW
provides design, product development, production and
quality management services. Merchandise includes apparel,
accessories, bags, toys & games, stationery & paper goods,
gifts & novelties, houseware, consumer electronics and
personal care products. WBCP’s brand portfolio includes
Loony Tunes, Harry Potter, Superman, Batman,
Scooby Doo, and The Powerpuff Girls.
PMW adheres to the highest quality standards
and, although still a young company, has been
able to leverage on the extensive contacts of
both HHR and its majority shareholder
Hutchison Whampoa to ramp up growth.
Listed on the Hong Kong Stock Exchange
since 1991, HHR was one of the first to take
advantage of China’s open-door policy in the
STEPPING-STONE
PMW is perfectly positioned to help companies achieve
their goals in China and the rest of the world.
SPHERE 26