(6 October 2006) 3UK, the mobile media company was last night awarded two top honours at the 2006 Mobile Choice Consumer Awards in London. Beating off stiff competition the mobile media company was set apart from competitors such as Vodafone, O2 and Orange after scooping the awards for Best 3G Operator and Best Internet Service.

The prestigious Mobile Choice Consumer Awards, voted for by the readers of Mobile Choice, give the winners the highly valued stamp of consumer recognition. This well-established awards ceremony prides itself on distinguishing the top players in the mobile space using this truly diverse panel.

With over 3.75 million subscribers on its network, and some of the most innovative services and initiatives in the UK, 3 is a deserving winner of the Best 3G Operator Award. 3 prides itself on constantly responding to the demands of its customers so that it is always offering ground-breaking mobile content and excellent service.

In addition to this, 3UK also won the Best Internet Service for Today on 3. This unique offering allows customers easy access to the plethora of content available on the 3 portal, from the latest games and music downloads to made-for-mobile TV programmes.

Graeme Oxby, Marketing Director at 3 said: "The fact that these awards are voted for by the consumer serves as a resounding recognition of everything we have been striving to achieve as the UK's most dedicated 3G operator. The tide is turning as the UK consumer wakes up to the fact that there is so much more they can get from their mobile. This change is being driven by 3, and these awards recognise this."

About 3

3 is a mobile media company delivering a convergence of communications, entertainment and information to customers on the move.

The three areas which form the core of its business are:

• Communications - including all forms of personal communications, voice and video calling; text, picture and video messaging; and mobile blogging

• Entertainment - including television, music audio and video, computer games, and media publishing

• Information services - including wireless web, access to the best of the internet and a range of news services

3 UK is a member of the HWL group of 3G companies, which include 3G operations in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy, Sweden and soon Norway.

Three facts about 3:

• 3, a mobile media company, launched the UK's first 3G network
• 3 has over 3.75 million customers in the UK and over 13.5 million worldwide (August 2006 figures)
• The 3 network offers national coverage for calls and texts, and over 89% population coverage for 3G services.

For further information, please visit: www.three.co.uk or call the 3 Media Office on 020 7350 5696.

Lucy Reed
Corporate Communications, 3UK
Direct line: 0207 350 5693
Mobile: 077 8232 4811
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