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For Immediate Release

Hutchison 3G selects E.piphany to provide CRM intelligence

LONDON - September11, 2001 - Hutchison 3G UK, ("Hutchison 3G"), holder of the Universal Mobile Telecommunications System (UMTS) licence for the largest block of spectrum in the UK and E.piphany, Inc. (NASDAQ: EPNY), a leader in customer relationship management (CRM) software, today announced that Hutchison 3G has selected E.piphany to be a key component of its enterprise CRM strategy. The E.piphany CRM solution will enable Hutchison 3G to drive intelligence into each customer interaction by providing the right business insights needed to enhance the company's real-time marketing, sales and service initiatives.

Hutchison 3G's CRM strategy revolves around the need to grow its customer base quickly, deliver a superior customer experience and drive maximum customer value. E.piphany's CRM software will provide the intelligence that drives the customer experience across each touchpoint, by making real time decisions based on a single view of the customer and through other analytical capabilities. Hutchison 3G will use these insights to acquire new customers, deliver real-time customer knowledge and feed relevant data back into the system to further enhance the customer experience.

Colin Tucker, managing director, Hutchison 3G said: "We chose E.piphany to be our intelligent CRM provider because it offers a flexible and adaptable architecture that will help us understand our customers and the services they are interested in. As the leading provider of next-generation CRM, with an excellent track record in the market, we wanted E.piphany to be at the centre of our CRM strategy. The company's real-time business solutions and thinking for the future, fit well with our requirements for a strategic CRM provider."

"Hutchison 3G is pioneering the future of customer experiences and we're proud to be a technology partner to this industry visionary," said Adrian Reynolds, general manager for E.piphany United Kingdom and Ireland. "Our technology transforms the customer's experience, and like many of our clients, Hutchison 3G will soon find the residual benefits of E.piphany technology, such as increased organisational effectiveness thanks to the blurring of lines between marketing, sales and service. We're very pleased to be working with Hutchison 3G and look forward to a long partnership with the company worldwide."

The E.piphany system will initially be deployed in the UK and later made available in every country where Hutchison Whampoa has 3G interests. The financial terms of the agreement were not disclosed.

For further information please contact:
Edward BrewsterHutchison 3G+44 (0)20 7 887 7869
Neil FosterBite Communications+44 (0)20 8741 1123

About Hutchison 3G UK

Hutchison 3G UK Ltd. ("Hutchison 3G") holds licence 'A' (a third-generation mobile licence), which was issued by the UK government in May 2000. This licence was the largest block of spectrum auctioned in the UK, as it was set-aside for a new entrant to the market. The licence consists of 15mhz of paired spectrum, and 5mhz of unpaired spectrum.

3G is a convergence of mobile, telephony and information systems which promises to change people's lives by enabling them to access information when, where and how they want. The 3G standard (agreed throughout Europe, Japan, China, and the rest of Asia) is formally known as UMTS (Universal Mobile Telecommunications System). It represents a global standard for third generation mobile communication systems and is at the heart of the Hutchison 3G initiative.

Hutchison Whampoa Limited holds a 65 per cent stake in Hutchison 3G, the other major shareholders are NTT DoCoMo (20 per cent) KPN Mobile (15 per cent).

About E.piphany

E.piphany is a leading provider of next-generation customer relationship management software for the Customer Economy. By providing an integrated suite of software solutions, the E.piphany E.5TM solution blends web-based analytic and operational CRM to unify all inbound and outbound marketing, sales and service customer interactions. E.piphany E.5 enables a single, enterprise-wide view of each customer to help global businesses better understand and proactively serve customers in real time. With worldwide headquarters in San Mateo, California, E.piphany has regional operations and offices throughout North America, Europe and Asia Pacific.

E.piphany, E.5 and the E.piphany logo are trademarks of E.piphany, Inc.