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For Immediate Release

TOM announces key appointments

Hong Kong, December 17, 2001 - TOM.COM LIMITED ("TOM", stock code: 8001) announced today the appointments of Mr. Zhang Bin as China Sales Director and Mr. Stephen Sun as Deputy General Manager of its Beijing online operations; and the promotion of Mr. Wu Yun to Deputy General Manager, also of the Beijing online operations.

TOM, a leader in Greater China's cross media business, is venturing into China's telecom value-added-service (telecom VAS) market. The new appointments and the promotion underline TOM's commitment to step up cross-media sales and marketing efforts in the China market, and to build the region's largest telecom VAS platform.

Mr. Zhang is a seasoned marketing and advertising professional. He has more than ten years' experience with several respected enterprises in northern and southern China. He was Sales Consultant and Marketing & Communications Director at Guangdong Kelon Electrical Holdings Company Limited before joining TOM. He had also spent ten years with Qingdao Haier Group, in Shangdong, where he successfully built an innovative and effective brand strategy for the group.

Mr. Zhang will leverage his strong marketing expertise and experience to strengthen TOM's cross-media sales activities, both online and offline, in China. His comprehensive understanding of the China market will be vital in TOM's exploration of marketing and sales opportunities there.

Stephen Sun joins TOM from one of the top five telecom companies in China, Jitong Communication Co. Ltd. In his four years with Jitong, he was assigned to key management positions in Jitong's different operations, including General Manager of Data Business (Beijing), Director of Business Development (Dalian) and General Manager of Sales (Shanghai). He has built excellent relations with government authorities and telecom operators in China. With a good understanding of the telecom industry in China, he will be able to identify opportunities for TOM.

Mr. Sun will employ his expertise in mapping out TOM's telecom VAS business strategy. In this newly created position, he will form and lead a business development team to execute telecom VAS business initiatives and to explore potential for business alliances.

Before joining TOM, Mr. Wu worked for LG Electronics (China) Co., Ltd. and Beijing Top Result Public Transportation Advertising Co. Ltd., having developed network systems and played a key role in I.T. development in these two companies. Before he took up the new position, Mr. Wu was Director of Strategy and Business Development of TOM's Beijing online operations.

Mr. Sing Wang, Chief Executive Officer and Executive Director said, "Mr. Zhang, Mr. Sun and Mr. Wu will be fine additions to our management team as we gear up to achieve the convergence of media and telecommunications and to become the dominant cross-media player in Greater China."

To download photos of new appointments, please click
http://hk.tom.com/event/press/20011217/photo.shtml

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For press enquiries:
Rachel Chan, TOM.COM LIMITED
Tel: (852) 2121 7810
Fax: (852) 2127 7576
Email: rachelc@hk.tom.com