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29 June 1999
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| Sponsored by Cheung Kong (Holdings)
Ltd and Hutchison Whampoa Ltd, and produced by internationally
acclaimed director Gu Chang-wei, the "Knowledge Changes Fate"
mini-documentaries have won three awards at the 1999 4As Creative
Awards Presentation. |
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| The awards presented were Gold
Award for Best Promotional Film, and Silver and Bronze Awards
for Best Chinese Copy in the Craft Awards. |
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| The 1999 4As Creative Awards
Presentation is one of Asia's most prestigious awards of its
kind. The judging panel includes senior creative directors of
leading international advertising agencies from all over the
world, including those from China, Japan, US, Denmark and United
Kingdom. |
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| "Knowledge Changes Fate" is
a 40-part mini-documentary series aiming to promote an important
concept, ie. knowledge helps change the fate of individuals
and improve the well-being of the community. The idea of producing
this documentary originated from Mr Li Ka-shing, Chairman of
Cheung Kong and Hutchison, reflecting his strong belief in the
vital importance of education and knowledge. |
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The mini-documentaries were
aired on Hong Kong's TVB Jade in the months of May and June,
and have been on air every evening on CCTV in Mainland China
since February. Cheung Kong and Hutchison are considering to
produce a VCD and a book about the series so that the message
of "Knowledge Changes Fate" can be passed on in an even wider
scale.
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