| (Feb 3, 2002)
As the Chinese Government actively promotes development of
the country's western provinces in recent years, Chengdu,
the capital of Sichuan province, has become a main hub for
economic growth in the western region and this has brought
an impetus to the city's tourism and hotel industry.
The Sheraton Chengdu Lido Hotel, owned by Cheung Kong (Holdings)
Ltd, opened its doors about a year ago, and has reported average
occupancy rate of over 80% for 2001.
According to Mr H L Kam, Deputy Managing Director of Cheung
Kong (Holdings) Ltd, "Sheraton Chengdu Lido Hotel has
done very well since its opening a year ago. Last month, though
traditionally a low-season month, the hotel achieved an average
occupancy rate of 90%, with some days reaching 100%. Similarly,
during the low season months of May and October last year,
the hotel achieved excellent results. Looking ahead, we expect
the hotel to maintain its occupancy rate at around 80% for
the rest of the year."
Since its opening a year ago, the Sheraton Chengdu Lido Hotel
has been host to many dignitaries and celebrities from all
over the world. Its list of famous guests includes Her Royal
Highness Princess Chulabhorn Mahidol of Thailand; Mr Alfred
Huang, Mayor of Adelaide, Australia; Mr John H Chang, Legislator
of the Chamber of Taiwan Businessmen in China; and Mr Donald
Tsang, Chief Secretary for Administration, HKSAR. The Sheraton
Chengdu Lido was chosen as the official hotel when Miss Coco
Lee, the first Chinese singer to perform at the Oscar awards
ceremony, gave a concert in Chengdu. It was also where Mr
Bora Milutinovic, Coach of the China Soccer team, stayed after
the team qualified for the 2002 World Cup.
Many large corporations are currently expanding their business
bases in western China. Among these is Dragonair, who recently
expanded its office and moved into the Sheraton Chengdu Lido
Hotel. In addition it has set up a city check-in counter in
the hotel to provide an added convenience for its passengers.
At the same time, more and more global luxury product suppliers
are seeking to take advantage of the ever-expanding consumer
market in Chengdu. In February this year the world-famous
French luxury brand, Louis Vuitton, chose the hotel as the
location for its first boutique in the region.
China's entry into the World Trade Organization and
the government and foreign investors' keen interest
in the western region have spurred further demand for top
quality, world-class businessmen hotels in Chengdu. The Sheraton
Chengdu Lido Hotel, with its elegant guestrooms and excellent
range of services, has become the hotel of choice for the
discerning traveller.
In the past year, trade missions from Australia, Great Britain,
Denmark, Korea and Singapore have selected the Sheraton Chengdu
Lido Hotel as their hotel in Chengdu. Top executives from
a host of international corporations have also stayed at the
hotel and staged banquets, conferences and exhibitions. These
corporations include Kodak, IBM, Airbus Industries, Epson,
Unilever, Kerry Group, LG, Pfizer, Toshiba, Toyota, Computer
Associates, Microsoft, Ericsson, ABB, Sun Microsystems, Warner
Brothers, HBO, Cinemax, TNT, News Corporation, Sony TV, Sun
TV and China Entertainment TV.
In addition, trade organizations such as AMCHAM, the British
Chamber of Commerce and Austrade have chosen the hotel as
the venue for their regular meetings as well as their trade
fairs.
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