| As a Hong Kong based multi-national
conglomerate, the Cheung Kong Group (comprising Cheung Kong
(Holdings) Limited, Hutchison Whampoa Limited, Cheung Kong
Infrastructure Holdings Limited and Hongkong Electric Holdings
Limited) has always played an active role in Hong Kong's community
activities. In the past, the Cheung Kong Group has partnered
closely and effectively with the Community Chest to serve
the needs of the community. Indeed, the Cheung Kong Group
has earned the honour of being one of the Community Chest's
top three contributing organizations for the last four years.
This year, the Cheung Kong Group has again mobilized its member
companies to initiate a charity program entitled "3 for
3 for the Chest", which will take place from 13 to 23
August, 2004. Under the program, the Group pledges to donate
HK$3 for every HK$3 the public makes to the Community Chest.
Mr Victor Li, Managing Director and Deputy Chairman of Cheung
Kong (Holdings) Limited; Mrs Agnes Nardi, Managing Director
of 3 Hong Kong; and representatives of the Community Chest
including: Mr Raymond Or, JP, Campaign Committee Chairman;
Mr Charles Lee, GBS, JP, Campaign Committee Co-Chairman; and
Mr Leon Lai, MH, Campaign Committee Member attended today's
launch of the "3 for 3 for the Chest" program to
announce the details of the initiative.
Under the "3 for 3 for the Chest" program, the
Cheung Kong Group will set up donation boxes at all 3 Hong
Kong's 3Shops and 3ServiceCentres; PARKnSHOP, Watsons and
Fortress outlets; Hongkong Electric Customer Centre and Pay-in
Centre; as well as Cheung Kong and Hutchison Whampoa property
sales offices; and housing estates managed by the Group.
During the program period, "3 for 3 for the Chest"
will also open up new channels for donations. An additional
HK$33 will be donated by the Cheung Kong Group to the Community
Chest for each purchase of a 3 mobile phone, Vfone, rechargeable
prepaid SIM, or 3 service subscription. Furthermore, every
time a 3 user makes a video call with a 3 -3G- video phone,
the Cheung Kong Group will donate an extra HK$3 to the Community
Chest.
Mr Victor Li, Managing Director and Deputy Chairman of Cheung
Kong (Holdings) Limited, said "The Community Chest of
Hong Kong has done a sterling job of assisting the needy and
the disadvantaged in society. As a Hong Kong based commercial
organization, the Cheung Kong Group has always supported the
invaluable role played by the Community Chest. In the past
few years when fund-raising was faced with challenges, we
launched a number of special initiatives to promote donations.
This year we continue to match public donations to raise more
funds – for every HK$3 the public donates, the Cheung
Kong Group will donate $3 to double the amount received by
the Community Chest. We hope that this initiative will trigger
more public donations and consequently, a larger overall amount
raised for the Chest".
The Community Chest Campaign Committee Chairman, Mr Raymond
Or, JP, noted: "The Cheung Kong Group has continually
partnered with the Community Chest to promote charitable causes,
displaying a great commitment to the people of Hong Kong.
By organizing innovative donation programs and through promoting
active participation from its member companies and business
partners, the Cheung Kong Group has set an excellent example
of good corporate citizenship".
Donations received from "3 for 3 for the Chest"
will be allocated to the 141 social welfare agencies of the
Community Chest to benefit over 1 million needy people through
numerous social welfare services.
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