Sustainable Raw Materials

ASW is progressively taking steps to improve the environmental and social impacts of key raw materials.

Wood pulp can be found in a number of ASW Own Brand products such as tissues, toilet rolls, sanitary products, nappies and wet wipes, as well as across packaging. ASW targets that by 2030, all of Own Brand paper products are made with pulp and paper from sustainable sources. Watsons Health & Beauty Retail has already reached this goal, PARKnSHOP, Superdrug and Kruidvat aim to reach it by 2025.

In 2020, ASW also became a member of the Roundtable on Sustainable Palm Oil (“RSPO”), a leading organisation promoting social and environmental compliance in the palm oil industry. Sustainable palm oil has been introduced in various Own Brand products such as Kruidvat and Superdrug Brands. As a part of its strategy, ASW is expanding the selection of Own Brand products to be produced with RSPO-certified palm oil, offering more sustainable choices to customers.