S
PHERE
122331
T
ALKING
P
OINT
P
artner has brought new terminology
and new thinking to the cellular mar-
ket through its unique marketing and
packaging strategies.
In recognition of its extraordinary flair in
creating brand awareness and customer
loyalty, the company has received
numerous awards, medals, certificates
and trophies.
When Partner launched its “one call one
rate” offer, the rate plan revolutionised the
Israeli market because the price of the call
included all interconnect charges – a first in
Israel. Another innovative concept intro-
duced upon launch was the “talk more pay
less” programme in which the customer
received a lower per minute rate if he or
she used the network more.
With
orange 2 go
, Partner was the first
company in Israel to offer a “no commit-
ment” plan to its monthly paying sub-
scribers. Partner knew that the best
guarantee for a satisfied customer is to
ensure that the customer chooses his
cellular provider every day anew. Its “no
obligation” rate plan emphasises the sub-
scriber’s freedom of choice while retaining
loyalty through superb customer service
and network quality. Today, most of
Partner’s private customers are
orange
2 go
subscribers.
Partner is always thinking of new offer-
ings. One new idea for the youth segment is
Mix & Match
. Customers of youth brand BU
can choose three out of six benefits avail-
able, adjusting their rate plan according to
their individual usage patterns. Benefits
include calling five family members at a dis-
counted rate, reduced SMS rates, lower
data and content rates, discounts on calling
selected friends and family, or reduced
night-time and weekend rates. Each cus-
tomer is free to choose the best mix.
Partner also offers unique solutions
to a wide range of business customers,
helping them improve service delivery to
their clients.
One example is Tambur, a leading Israeli
paint manufacturer and distributor.
Partner’s location-based vehicle fleet man-
agement system enables Tambur’s main
office to know exactly where each of its
dozens of vehicles is and what merchandise
is on board, allowing the company to
respond to its customers needs quickly and
efficiently.
“Tambur examined a few systems and
chose Partner’s solution as it is the best,
most efficient and quickest to implement,”
said Omer Shoshani,VP Sales at Tambur.
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