Page 35 - Sphere No.10 (Dec 2003)

S PHERE
1233
GOOD COMMUNICATOR
From Day One, Partner’s marketing strate-
gy has been characterised by innovation
and creativity. The orange™ brand, origi-
nally developed by Hutchison in the UK,
has gained major prominence in the Israeli
market, and was recently recognised by
Globes, the leading Israeli business daily, as
the country’s most valuable telecoms
brand and second only to Coca-Cola in
the general consumer market.
Underscored by a constant buzz around
its award-winning advertising campaigns,
Partner’s rate plans, attractive family pro-
grammes and innovative marketing tools
(including a radio station) have all helped
establish its leading market position.
Partner’s state-of-the-art call centre,
located in the heart of Israel at Rosh
Ha’ayin, employs enthusiastic, highly edu-
cated and well-trained personnel who are
available to answer queries seven days
a week, 24 hours a day. Equipped with the
latest technology, the centre can handle
hundreds of calls simultaneously. Aided by
friendly instruction manuals developed
specifically for Partner’s customers, an
advanced interactive response system and
an appealing, interactive Internet site, users
can always find answers to their questions.
It is no wonder that the most prestigious
Israeli management centre, the MIL, has
awarded Partner’s customer service the
No.1 position in the country.
Partner’s distribution channels are
extensive, with close to 300 points of sale
throughout the country, many of which
are open seven days a week. The network
offers diverse communications products
exclusive to Partner and reaches all seg-
ments of society.
WIDENING THE GENERATION GAP
Having already established itself as
a technology leader, Partner is committed
to seizing the opportunity to lead the
market in third generation (3G) mobile
communications.
Partner brings
people together –
no matter
what their
language, religion
or location