Page 19 - Sphere No.11 (Apr 2004)

S PHERE
127
W hen customers visit a 3 brand retail outlet, or 3Shop,
they not only enter into an ultra-chic physical envi-
ronment but are also invited to enter a new space
that is only a few centimetres in size.The space in question is the
screen on a 3 video mobile handset. It provides a window to an
exciting world of communication, information and entertainment
not seen before in Hong Kong.
The flagship 3Shop opened in Central on January 24 to much
fanfare, followed by more 3Shops, 3Corners and several 3Service
Centres across the territory.Within two months of the service
rollout, 3 had extended its retail network to over 100 sales out-
lets, including all Orange shops as well as Fortress and CM
Concept stores.
T o celebrate its rollout in Hong Kong, 3 offered various
incentives and attractive promotions to encourage peo-
ple to sign up.
Unique to HK, a free limited-edition white gold diamond
badge valued at over HK$1,000 (approximately US$128) was
given to those who had pre-registered and then subscribed to
the HK$533 tariff plan or who purchased a pair of video mobile
phones. This dia-
mond badge fits
neatly onto a
video mobile
phone and has
a real sparkling
diamond at its
centre.
A special pro-
motion from
March 4 - 6 saw
nine lucky taxi
p a s s e n g e r s
receive a free
video mobile
phone and enjoy
free 3 Services
for three con-
secutive months.
One hundred “3
Cars” (taxis
emblazoned with
the 3 logo) were
equipped with
3 video mobile
phones. At
3.15pm dur-
ing the pro-
motion peri-
od, three of
these would
ring and passengers
who answered hit the jackpot. Family and friends
accompanying the lucky winners were awarded a HK$500
coupon each towards the purchase of a 3 video mobile phone
for themselves.
Meanwhile, the first 1,000 customers who purchased a
Motorola A925 video mobile phone enjoyed a 50% discount.
Customers who traded in their old 2G phones for the
brand new NEC 313 or NEC 616 enjoyed a discount of
up to HK$2,700.
Other attractive offers included free and additional text and
multimedia content usage, free local video call minutes, dis-
counts on international and roaming video and voice calls as well
as data usage.
FREE WITH 3
COOL ON THE O UTSIDE, HOT ON THE INSIDE
3G