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Hutchison 3G UK Limited and The Dixons Stores Group announce retail agreement

London 7 January 2003

Hutchison 3G UK Limited and Dixon Stores Group today announced a retail agreement under which The Link will sell Hutchison 3G UK's third-generation mobile multimedia and communications products and services to be marketed under the 3 brand. The agreement will also include retail distribution in selected Dixons stores.

Under the agreement, The Link will sell 3G handsets and promote 3 products and services in its 290 specialist communications products stores across the UK. The Link, part of Dixons Group plc, was named Best High Street Retailer at the 2002 Mobile Choice Consumer Awards. Contract terms were not disclosed.

As the UK's first commercial 3G service, 3 will deliver live video calls, digital mapping and advanced satellite location-based services, exclusive mobile video clips of Premier League football highlights, music, games, news and finance. The company is taking prospective customer pre-registration details at, where prospective customers can explore a 'sneak preview' of what will be on offer, fill out an online questionnaire to define their personal preferences and register with 3 to receive progress updates. Additionally, prospective customers will be able to pre-register at the specialist online guide to the very best in mobiles and PDAs,, sponsored by The Link.

Nick Wood, The Link Managing Director, comments: "The Link's strength is in offering expert advice on new technologies, so becoming an official distributor for 3 fits our profile perfectly. Our customers, and visitors to our Futurelook website are very keen to know what 3G will offer. We're delighted 3 are giving us the opportunity to showcase their services on the High Street, and we're looking forward to taking this next step in partnership with them."

John Barton, sales director at 3, said: "The Link are a very important partner for all of us at 3. They have an informed understanding of mass-market consumers, they have a proven and trusted knowledge of the mobile sector and they share our passion for the potential of third-generation mobile multimedia and communications services. We'll be working together very closely in the future."


About 3

Hutchison 3G UK Limited will deliver third-generation mobile multimedia and communications services under the 3 brand in the UK, offering a convergence of media, information and telephony to enable live video calls, multimedia content and entertainment while on the move.

3 services will be available from sister companies in Australia, Austria, Denmark, Hong Kong, Ireland, Italy, Israel and Sweden.

For further information, please visit:

About The Link

The Link is a nationwide high street retailer of specialist communications products and is part of Dixons Group plc. The Link's first store opened in October 1994 and there are now 290 stores throughout the UK. In September 2002 The Link was awarded Best High Street Retailer at the Mobile Choice Consumer Awards.

3 contacts:

tel 020 7010 9312

The Link contacts:

Richard Leonard, Le Fevre Communications 01865 202 666
Kellie Evans, The Link Press Office 0845 6090 805