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Press release - Stockholm 16/6/03

3 delivers mobiles and starts summer offer

3 mobiles are now in our Stockholm, Gothenburg, and Malmö stores, and with our distributors, GEAB The Phonehouse, Dialect, RingUp, SIBA, Audio Video, Expert, Sekvencia, plus many others.

Today sees the launch of 3's summer offer, letting the customer choose how to pay for their 3mobile phone. 3 makes things simpler for the customer with inclusive minutes to other mobile operators. Choose your package according to how many calls you make and how you want to pay for your 3mobile.

SEK 349/ month includes 400 minutes' talk time to the fixed network and 3 network, 50 minutes' talk time to other operators, 50 MoVi clips (MMS), 50 SMS texts, 50 minutes of MoVi calls (video calls), 100 e-mails, and content services on 3 worth SEK 100.

For customers purchasing two mobiles at the same time, the above service package is included for two months per mobile.

3mobiles costs SEK 4,495, but customers can opt to pay SEK 1,995, making the above package SEK 499/ month for 12 months*. They can also opt not to pay anything directly for the mobile, in which case the above deal including mobile is SEK 599/ month for 18 months*.

Customers who make more calls can opt for a package of 1,150 minutes to the fixed network and 3 network, plus 100 min to other mobile operators for SEK 679/ month.

"It's great to be supplying video mobiles to our customers. Now they can experience mobile video by using MoVi (video call), and other video services," says Fredrik Landahl, Marketing Director of 3. "With our offer, regular users have the benefits of 3G as a more effective network for calls, data, and video services.".

*Offer applies until 31 August. After 12 or 18 months, this package costs SEK 349/ month. Voice calls to other mobile operators are SEK 0 for up to 50 minutes and thereafter SEK 2.50/ minute on weekdays 07.00 - 19.00, SEK 1.25/ minute evenings 19.00 - 07.00 and weekends.

For more information, please visit

Fredrik Landahl       Marketing Director, 3: +46 735 33 7098
Niclas Lilja       Information Director, 3: +46 735 33 7090

About 3:

3 was the first company to offer mobile video communication in Sweden. In Sweden and Denmark, 3 is owned by Hutchison Whampoa (60%) and Investor AB (40%). Both companies have major international networks and world-leading industrial and technological expertise. Through Hutchison Whampoa, 3 is a world leader in mobile video communication with 3G licences in Australia, Denmark, Hong Kong, Ireland, Israel, Italy, Great Britain, Sweden, and Austria. Visit our website at