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News release

MTV Europe and 3 launch music video on mobiles

Music videos, live performances, and Jackass from MTV now on 3

September 22 2003

London - MTV videos will now be available on video mobiles, thanks to an agreement between MTV Networks Europe and 3, the video mobile network.

The deal means that, from Tuesday 23rd September, music videos and original MTV programming can be viewed on 3 video mobiles.

Initially 3 customers will be able to access unique MTV mobile video packages - from music news reports, live performance footage, and music videos. Also available will be MTV's award-winning original programming including clips from Jackass and Dirty Sanchez - packaged specifically for video mobiles.

This week, 3 customers will be able to watch clips from Dido's new video 'White Flag', footage from live performances from Radiohead and Bjork and see the Jackass team's naked rollerblading exploits.

MTV will provide 3 with four packages of unique, localised content:

  • Daily News - running from Monday to Friday, Daily News will deliver MTV Europe's most up to date showbiz news and gossip
  • MTV What's Hot - packages will review live performances and videos by leading local and international artists
  • Best of MTV - Three weekly shows comprising the best of MTV's award-winning programming content including Jackass and Dirty Sanchez
  • MTV Live Lounge - Three weekly shows offering the best of MTV's unique archive of live performance footage by artists such as Radiohead, Bjork and Bush

Graeme Oxby, Marketing Director at 3 UK, said: "We're a new network, doing things that have never been possible on a mobile before. 3 is all about video mobile - in a nutshell sound and vision at the same time - and music videos bring alive the possibilities of this technology for music fans. MTV are the leading music entertainment brand in the world and their programming is of the highest standard. We wanted the best for our customers, with this agreement we have it and we're delighted with MTV's commitment to video mobile."

Dave Sibley, VP & General Manager, European Marketing Partnerships, MTV Networks Europe said; "It's great to be partnering with 3, the only third generation operation in the UK market place, to deliver music videos to mobiles for the first time ever in Europe. MTV is committed to delivering compelling, original and unique content through the mobile channel to its core audience. This agreement is a continuation of MTV's holistic 'always on' approach to content delivery - on air, on the ground, online and now on the move."

- Ends -

For further media information contact:

3 UK
Media office     Tel: + 44 (0) 20 7010 9312

MTV Networks Europe:
Polly Stevens     Tel: + 44 207 478 6615

About 3

Hutchison 3G UK Limited deliver third-generation mobile multimedia and communications services under the 3 brand in the UK, offering a convergence of media, information and telephony to enable live video calls, multimedia content and entertainment while on the move.

3 services are available from sister companies in Australia, Austria, Italy and Sweden. 3 also holds UMTS licences in Denmark, Hong Kong, Ireland, Israel and Norway.

For further information, please visit:

About MTV Networks Europe

MTV Europe is Europe's largest 24-hour music television network, reaching more than 113 million households in 48 territories via terrestrial, cable, satellite, digital, and broadband. MTV Europe currently comprises the following channels - MTV Espana, MTV European (an English language channel serving 24 countries including Czech Republic, Israel and Turkey), MTV France (serving France, Belgium & French speaking Switzerland), MTV Germany (serving Germany, Austria and German speaking Switzerland), MTV2 Pop (pop channel in Germany), MTV Italia, MTV NL, MTV Nordic, MTV Polska, MTV Classic (a second bespoke music television channel targeting Polish viewers aged 25-40), MTV Portugal, MTV Romania, MTV UK & Ireland, VH1 UK and VH1 European. MTV Europe also owns TMF in Holland, which runs alongside MTV NL, as well as TMF Flanders and TMF UK. There are 5 digital channel brands available in the UK - MTV Dance, Base, Hits, MTV2, VH1 Classic, with Base, Hits, MTV2 and VH1 Classic available in Europe There are also 20 localised online services: servicing the MTV Espana market; servicing MTV Nordic and MTV European territories in English; serving France; and both in German servicing the Central market; aimed at users in Italy; servicing the Dutch market alongside and; and aimed at the MTV Polska and MTV Classic market in Poland; servicing the Romanian market; for the MTV UK & Ireland market, servicing MTV Base viewers across Europe; and mtv2europe - two English language sites running alongside the MTV2 digital channel. Servicing VH1 are complementing VH1 UK and servicing the European VH1 market. In addition there are two sites servicing Nickelodeon - servicing kids in the Dutch market and servicing kids in the Spanish market. All brands are specifically tailored to satisfy the tastes and nuances of each market including local presenters, programming and playlists.