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Hutch Announced Today the Opening up of its Multi-media Contents Portal for Interested Local Developers and Unveiling the Hutch M-sites Program which Marks the Launch of the Most Comprehensive Local Developers' Program in Thailand

  • Industry first end-to-end local developers' program from the provision of green field technology training, workshop and seminars, test lab facility, certification program, developers' web site access to ultimate M-sites launching on Hutch multi-media contents portal;

  • Industry first and transparent business revenue sharing model for all certified contents;

  • The first ever opportunity for local developers to expose to all latest mobile multi-media technologies both from local and overseas mobile environments including all enabling platforms deployed by Hutch multi-media contents portal, Brew technology from Qualcomm and Neomtel from Korea, etc;

  • The first program that opens to all interested developers embracing enthusiastic university students to established corporations;

  • The first attempt from Hutch to open up its multi-media contents portal for all certified developers based on a very transparent revenue sharing business model

Bangkok, December 3, 2003 - Hutchison CAT Wireless MultiMedia Limited, the marketing service provider of the latest CDMA2000 1X technology in Thailand under the brand of "Hutch", today inaugurates the launch of its M-sites program, an industry first full-fledged local developers' program designed to create and develop local developers' community with viable and enduring business model supported by the opening up of Hutch multi-media contents portal for certified contents.

Mr. Stephen Sun, President & CEO of Hutchison CAT Wireless MultiMedia Ltd, said, "In addition to our business objective to enhance our contents offerings to our customers, the Hutch M-sites program is also one of our initiatives to undertake our social responsibility to develop local talents with not only tailor made developers' programs, but also viable business model for them in a long run,"

"The Hutch M-sites program is meant to encourage local talents from young and enthusiastic university students to established corporations to realize their contents development plan with viable business model riding on the rapid developing wireless multi-media industry in Thailand" Mr. Sun concluded.

Participants who join the program are actively encouraged to develop mobile applications and contents guided by a comprehensive program that includes an interactive developers' website, training programs, Hutch M-sites technical lab, extensive test facilities with full technical support from Hutch. The developers' website will contain news and updates, downloadable tools, technical support, test feedback as well as information on local and global marketing developments. All developers will also be exposed to the latest wireless multi-media technologies both from Hutch and overseas technology companies or operators.

Lieutenant General Anusorn Teptada, Chairman of CAT Telecom Public Company Limited said "CAT Telecom plc. and Hutch have collaborated to introduce the Hutch M-sites program to Thais since it is a key milestone of Thailand's human resources development in IT and telecom industry. In light of the government's policy to leverage Thais' abilities and skills to be able to design our own technology as well as to encourage Thai people to embrace technology in a wider scale, therefore today we introduce to you Hutch M-sites program. We hope that from now on every single Thai will be enabled equivalently to receive and use technology which nowadays it increasingly plays a significant role in our community. Another objective of the program is to develop the ability of the local people to be able to compete with the global market in terms of exporting the contents, applications, and IT products."

"We encourage developers to provide contents and applications based on the JAVA, BREW, WAP 2.0, and IVR platforms. The program embraces a variety of contents from infotainment such as news, banking, sports and business updates as well as downloadable contents and applications including games, VDO, ring tones, wallpaper and much more." said Stephen Sun, President & CEO of Hutchison CAT Wireless MultiMedia Limited.

"Hutch developers and content partners will benefit from both local marketing and the opportunity for international exposure through the Hutchison group and the Global BREW Developers' Community. We believe this is a great opportunity for talented local developers to really market their products," said Senior Vice President, Piroon Paireepairit.

Hutch M-Sites classifies partners and contents into six different types:

    1. Digital Accessory Partners to develop contents such as ring tones, screen savers, wallpaper, and karaoke.

    2. Information Service Partners to provide WAP services such as sports, music, lifestyle and world news;

    3. Business Service Partners to provide WAP services e.g. banking, brokering, mobile payment, as well as other corporate services.

    4. Downloadable Application Partners to provide BREW and JAVA applications, including games, fun & entertainment applications, infotainment applications, as well as other business applications

    5. IVR Service Partners to provide voice content based services such as Song4U, Starbless, HutchSay and Audio News;

    6. VDO Service Partners to provide VDO streaming and download for a comprehensive range of VDO services.

Developers interested in participating in the Hutch M-Sites program can apply for membership on the Hutch website: or by calling 02 288 9411. Applicants will be required to provide comprehensive development information including project plans, business plan, and completion timeframe and delivery date. Full details are available at

About Hutchison CAT Wireless Multimedia Ltd

Hutchison CAT Wireless MultiMedia Ltd. is a joint venture between the CAT Telecom Public Company Limited and Hutchison Wireless MultiMedia Holdings Limited. The company has been awarded the contract to provide marketing services for CDMA2000 1X wireless high-speed multimedia services in Thailand. The services include voice and advanced data applications with an emphasis on leading edge, state-of-the-art services and products, in three tiers of service: HutchReal, HutchPlay and HutchSay. In addition to these services, Hutch M-Sites is available through the web and Hutch terminals to facilitate developers.

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For more information, please contact;

MDK Consultants (Thailand) ltd
Voranica Nagavajara / Bongkod Paebunyong / Ajana Quensoonthornwattana
Tel. 0-2658-6111-20