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TOM.COM invests in
Join hands to build an Asian women's nation online

Hong Kong, June 14, 2000--- TOM.COM LIMITED (TOM.COM) and jointly announced today that TOM.COM has acquired an initial 35% interest in with an option to increase its stake to 51%.

Carl Chang, CEO of TOM.COM said, "The partnership between TOM.COM and creates a natural synergy and is a strategic move to extend our reach to the Asian women Internet users around the world. We believe there could be no better way for us to focus on such an important market segment. The very name "she" will help bring TOM.COM to the notice of women everywhere. The investment also aligns and reinforces TOM.COM's 'lifestyle' content development, fulfilling our ongoing commitment to bringing excitement to our users."

Derek Yeung, co-founder and CEO of said, "We are delighted to be associated with such a strong strategic investor. We believe TOM.COM is the perfect partner to enhance our brand awareness and market penetration. Together with TOM.COM, we shall fully exploit the tremendous potential of in reaching out to the millions of female online users throughout the world."

As its name instantly communicates, targets the online female market. Through its original content and e-commerce offerings, strives to build an integrated virtual female community, with its own attitude and standpoints that differentiates it from the other women portals. will be officially launched in July. Content will initially focus on topics such as fashion trends, health, beauty, relationship, career and lifestyle. The site will also provide personalized applications, community tools, online auction and a virtual shopping facility. Through its comprehensive offerings, aims to bring exclusive brand items and end-to-end services to its users.

From its flagship site in Hong Kong, will first target Mainland China and Taiwan, before reaching out to embrace the wider "Asian Women's Nation".


About was founded in late February 2000 by Derek Yeung, Wai-Shan Lam and Jeremy Lam. aims to build the largest Asian women's network in the world. The portal has a solid and all rounded team behind in the area of technical, production, management and financial expertise. Its in-house design team, the former Push Design Limited, is a renowned local web design studio. With the experience of serving over 100 clients in the past 2 years, it will add further competitive edge to the development of into a universal and widely accepted women's portal. is headquartered in Hong Kong and can be found on the Web at


TOM.COM is a unique and dynamic mega portal offering the most comprehensive China content to global browsers in different languages while also meeting the growing demand for unique, global and China-related content, for Chinese audiences. Its mandate is to "Bring China to the World and the World to China".

An associate of Hutchison Whampoa Limited, TOM.COM LIMITED is a joint venture formed by Hutchison Whampoa Limited, Cheung Kong (Holdings) Limited and other strategic investors. Founded in December 1999, TOM.COM unveiled its mega portal in January 2000 and was listed on the Growth Enterprise Market (GEM) of the Stock Exchange of Hong Kong in March 2000.

TOM.COM can be found on the Web at (for global audience) and (for audience in The People's Republic of China). Headquartered in Hong Kong, TOM.COM has established offices in Beijing and Shanghai.


For press enquiries, please contact:-
Rachel Chan/Helen Lam
Tel: 2121 7810/2121 7811
Fax: 2127 7576
e-mail: rachel[email protected]/ [email protected]

Jessica Lee
WORLDCOM Hong Kong Limited
Tel: 2864 4877
Fax: 2865 2559
e-mail: [email protected]