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News Release

Sky Mobile TV now available to 3 UK customers

Service will be free for the first month

London - 2 November 2006

BSkyB and 3, the mobile media company, today announce an agreement that will make Sky Mobile TV, the ground-breaking mobile TV service, available to a bigger audience than ever before. 3's customers will be able to receive up to 27 Sky Mobile TV channels including live news, sport, music, entertainment and documentaries from some of television's biggest brands.

Sky Mobile TV includes a mix of dedicated 'made for mobile' channels and others that are streamed 'as live'. Users can keep up with live breaking news and sports reports from Sky News and Sky Sports News, or enjoy entertainment, music and documentaries while they're on the move.

All customers on 3 will be able to choose from three themed packs of Sky Mobile TV channels, dedicated to News & Sport, Entertainment and Music programmes. Each pack is charged at £5.00 per month for unlimited access*. The service will be free for all customers who sign up for the package for the first month.

  • Sky News and Sport Pack: Sky News; Sky Sports News; Discovery Factual; CNN; Bloomberg; At The Races; Extreme Sports Channel; National Geographic; History Channel; and Biography Channel.

  • Sky Entertainment Pack: Sky One; Sky Movies Mobile; MTV Snax; MTV Trax; Nickelodeon; Paramount Comedy Channel; Cartoon Network; Living; E!; Bravo and Discovery Lifestyle.

  • Sky Music Pack: Kiss; MTV Snax; MTV Trax; The Box; Kerrang; Smash Hits; IMF1; and IMF2.

    Stephen Nuttall, BSkyB's Director of Business Development, said:

    "We're delighted to be working with 3 to give millions more people the chance to enjoy TV on the move. The success of Sky Mobile TV has shown there's a real appetite for innovative services that allow customers to choose when and where they watch."

    Graeme Oxby, Marketing Director of 3 UK, said:

    "We are the leader in mobile TV with the widest range of channels available on our network. We also have the largest number of 3G customers with the capability to watch TV on their mobiles. We see the addition of Sky as a natural step and a great fit to enhance our already successful TV portfolio."

    - Ends -

    *Subject to fair usage policy

    Further information

    Robert Fraser
    020 7705 3036

    About BSkyB

    BSkyB is the operator of the leading multichannel television service in the UK and Ireland. Around 20 million viewers in 8.2 million households enjoy an unprecedented choice of movies, news, entertainment and sports channels and interactive services on Sky digital, the UK and Ireland's first and most popular digital television platform. Existing activities in mobile content include agreements with Vodafone, Orange, T-Mobile, 02 and 3 to deliver news and sports via 3G video, SMS, WAP and MMS.

    About 3

    3 is a mobile media company delivering a convergence of communications, entertainment and information to customers on the move.

    The three areas which form the core of its business are:

  • Communications - including all forms of personal communications, voice and video calling; text, picture and video messaging; and mobile blogging

  • Entertainment - including television, music audio and video, computer games, and media publishing

  • Information services - including wireless web, access to the best of the internet and a range of news services

    3 UK is a member of the HWL group of 3G companies, which include 3G operations in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy, Sweden and soon Norway.

    Three facts about 3:

  • 3, a mobile media company, launched the UK's first 3G network
  • 3 has over 3.75 million customers in the UK and over 13.5 million worldwide (August 2006 figures)
  • The 3 network offers national coverage for calls and texts, and over 89% population coverage for 3G services.

    For further information, please visit: or call the 3 Media Office on 020 7350 5696.

    Lucy Reed
    Corporate Communications, 3UK
    Direct line: 0207 350 5693
    Mobile: 077 8232 4811 Welcome to our network.