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3 UK appoints Kevin Russell as Deputy CEO

London - 6 November 2006

3, the mobile media company, today announced the appointment of Kevin Russell as deputy CEO in the UK.

Russell, age 40, joins in January 2007 from 3 Australia where he has been Chief Executive Officer since September 2001. As Deputy CEO he will have a major role in the running of the UK and Ireland operations and will report directly to Bob Fuller, CEO.

Bob Fuller, CEO, 3 UK and Ireland said: "3 is now a major business in the UK with very significant revenues from our communications and mobile media business. Our challenge is to continue to build scale and presence in this highly competitive market."

He went on to say: "I am delighted to bring in such an experienced leader to help drive the next stage of our development. I've worked with Kevin for over 10 years and I'm pleased he has agreed to return to the UK to join my team."

Kevin Russell said: "I'm very excited to be returning to the UK. 3 has developed leading market positions in the mobile media sectors under Bob's direction and I am keen to further this position in mobile broadband."

- Ends -

About 3

3 is a mobile media company delivering a convergence of communications, entertainment and information to customers on the move.

The three areas which form the core of its business are:

  • Communications - including all forms of personal communications, voice and video calling; text, picture and video messaging; and mobile blogging

  • Entertainment - including television, music audio and video, computer games, and media publishing

  • Information services - including wireless web, access to the best of the internet and a range of news services

    3 UK is a member of the HWL group of 3G companies, which include 3G operations in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy, Sweden and soon Norway.

    Three facts about 3:

  • 3, a mobile media company, launched the UK's first 3G network

  • 3 has over 3.75 million customers in the UK and over 13.5 million worldwide (August 2006 figures)

  • The 3 network offers national coverage for calls and texts, and over 89% population coverage for 3G services.

    For further information, please visit: or call the 3 Media Office on 020 7350 5696.

    Kevin Russell

    2001 - 2006-Chief Executive Officer, Hutchison Telecoms Australia
    1999 - 2000-Chief Financial Officer, Partner Communications Israel
    1995 - 1998-Group Finance Manager, Hutchison Telecommunications Hong Kong. Promoted to Director of Finance and Operations in 1996.

    Edward Brewster

    Head of Corporate Communications, 3 UK
    Direct line: (+44) 020 7350 5695
    Video mobile: (+44) 07782 329 318