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For Immediate Release

27 November 2000

Orange launches the world's first WAP platform character and ringing tone download services

Exclusive Hello Kitty, KeroKeroKeroppi and PomPomPurin screensaver, wallpaper and 3-chord ringing tone download services for Orangeworld users

Orange announces the exclusive partnership with Sanrio (HK) Co. Ltd., allowing Orangeworld users enjoy Hello Kitty, KeroKeroKeroppi (Keroppi) and PomPomPurin (Purin) screensaver, wallpaper and e-card download services via Openwave's WAP platform (formerly Together with the unique 3-chord ringing tone download service for Sanyo C304SA handset, Orange is bringing even more mobile communications excitement to Orangeworld users.

World's first WAP platform character download service

With the technical support from Openwave, Orange becomes the world's first mobile service operator to offer character and ringing tone download services via WAP platform. Openwave's WAP platform allows Orangeworld users enjoy a wide range of download services. For the first time ever in Hong Kong, Orangeworld users can select over 50 choices of Hello Kitty, Keroppi and Purin screensavers or wallpapers and download into the new Sanyo C304SA handset.* The six-sequence screensaver is the first-of-its-kind in Hong Kong and all the download choices are matched with interesting themes.

Orange has also tailor-made a series of Sanrio download choices for Christmas, allowing Orangeworld users to share the happiness and joy of the coming festive season.

Hot choices for Hello Kitty, Keroppi and Purin e-card

Together with the popular screensaver and wallpaper download services, Orange also offers 44 specially designed Hello Kitty, Keroppi and Purin e-cards for users to send sincere greetings to their loved via Orangeworld wirefree internet service.

Orangeworld users enjoy personalised mobile communications

Mr. Stephen Ngan, the deputy managing director and sales and marketing director of Hutchison Telecom said, "Orange is dedicated to providing leading WAP services to our users with its pioneered technology. In partnering with Openwave, Orange becomes the world's first mobile service operator to offer character and ringing tone download services via WAP platform."

"The partnership with Sanrio, Japan's largest character designer and distributor, also offers Orangeworld users highly popular Hello Kitty, Keroppi and Purin screensaver, wallpaper and e-card download services. At a stroke we are bringing personalized mobile communications services to our users, and strengthening the content of the Orangeworld wirefree internet service. We aim to continue our close co-operation with Sanrio and bring more character download options from Sanrio in the future."

Mr. Kunihiko Tsuji, executive vice president of Sanrio added, "Orange is the largest mobile telecommunications operator in Hong Kong and we are pleased to make our popular Hello Kitty, Keroppi and Purin handset download services available to Orange users. We will continue our close partnership, offering the resources of our popular Sanrio characters and experience of the full excitement of mobile communications for Orange users."

Unique 3-chord ringing tone download service for Sanyo C304SA users

Orange is also unveiling the exclusive 3-chord ringing tone download services via the WAP platform of Openwave. With the new Sanyo C304SA handset, Orange users can enjoy 3-chord ringing tone service from a wide selection of music ranging from Pop songs from Leon Lai, Cass Pang, Lee Hom and Coco Lee from Sonymusic, versions of Japanese popular drama theme songs, festive music as well as traditional folk songs.

Convenient wireless internet service with Sanyo C304SA

The new IS95B packet data enabled handset - the Sanyo C304SA - allows users to experience all the excitement of wireless internet services. The stylish Sanyo C304SA features a large screen that can display 6 lines of text and 48 Chinese characters each page. Besides the unique built-in 3-chord stereo music ringing tones, the new handset also comes with tailor-made animation screen display of five Chinese festivals with automatic power-on festive music on the correspondent days, making mobile communications a lot more fun and fascinating.

The new Sanyo C304SA can be purchased at HK$1,380. During promotion, each purchase comes with a special Hello Kitty gift pack, including handset strap, sticker and Sanrio Vivitix Shop's gift redemption coupon (while stock lasts).

- END -

For more information, please contact:

Ms Frances Ng

Hutchison Telecommunications (Hong Kong) Limited

Tel: 2128 6739 / Fax: 2123 1257 / Email:



Monthly Fee

Price / download

Quantity offered


$28 for 20 downloads per month, thereafter $3 each


40 wallpapers

Hello Kitty : 20

Keroppi : 10

Purin : 10




15 screensavers

Hello Kitty : 5

Keroppi : 5

Purin : 5




44 e-cards

Hello Kitty : 24

Keroppi : 10

Purin : 10

3-cord ringing tone download service / $2 48 songs

Orange users who are currently using Sanyo C304SA handset can visit our Customer Services Centres at Shatin, Mongkok and Fortress Hill for handset upgrade to enjoy the above download services.

Company Information

Hutchison Telecommunications (Hong Kong) Ltd.

Hutchison Telecom is the largest mobile phone operator in Hong Kong with a subscriber base of 1.6 million, representing the largest share of the local market. Hutchison Telecom unveiled its world-first CDMA commercial network in 1995 and Asia's first Dual Band GSM network in 1998. In May 2000, Hutchison Telecom launched the Orangeworld wirefree internet service as a groundbreaking initiative in the development of the mobile internet market in Hong Kong. The Company has also introduced Hong Kong's first IS95B packet data mobile service in August 2000. Hutchison Telecom is actively expanding further its portfolio of service offerings in mobile internet, high-speed data communications and m-commerce services, as well as developing GPRS technologies as part of its migration to 3G. For more information about Hutchison Telecom, please visit the Company's website at