Orange and Siemens today join hands to announce the official launch of the new Siemens 6688, the first dualband WAP handset in the world with a built-in MP3 player and exchangeable memory. Now with purchase of the new Siemens 6688 dualband WAP handset from Orange, customers can get an exclusive multimedia card containing Leon Lai pop songs and the theme song featured in the new TV commercial.

To mark the handset launch, ten limited edition Siemens 6688 dualband WAP handsets is now auctioned in Orangehk.com for charity. As well as a lucky mobile number, each handset is inscribed with Leon Lai's autograph and comes with a selection of his songs pre-installed in the unique multimedia card.

A mobile communications breakthrough for Hong Kong

"It's a privilege to join hands with Siemens in launching this breakthrough handset, the first of its kind ever in Hong Kong combining the excitement of Orangeworld wirefree internet service with top audio performance, offering mobile users the greatest infotainment and audio enjoyment. I'm confident the close and successful cooperation between Orange and Siemens will bring even more variety in handsets and offer Orange users with unprecedented mobile multimedia communications services," said Mr. Stephen Ngan, Deputy Managing Director and Sales and Marketing Director of Hutchison Telecom.

Mr. Martin Kinne, Executive Vice President, Asia Pacific, Mobile Devices of Siemens Ltd added, "Through our joint effort with Orange, we have taken the lead in bringing the latest technology to Hong Kong's mobile users. The new Siemens 6688 is the world's first dualband WAP phone with built-in MP3 and exchangeable memory. Light in weight, and with its sleek design, the Siemens 6688 makes music truly mobile, merging the worlds of entertainment and communications into a single mobile device. I am sure the handset will be well received by Hong Kong users. We will continue working closely with Orange and hope to offer many more cutting-edge mobile handsets in Hong Kong."

The world's first Dualband WAP handset with built-in MP3 and exchangeable memory

The new Siemens 6688 is light in weight at only 88g. It offers cutting-edge mobile technology that guarantees top audio performance, with a stereo headset (which doubles as a remote control and digital voice recording)and a 32MB multimedia card. The new handset is a unique mobile infotainment device that brings Orange users the unprecedented excitement of the latest mobile communications technology. From now on, customers can purchase the new Siemens 6688 dualband WAP handset at HK$4,280* from Orange with up to HK$800 service fee rebate, and receive an exclusive multimedia card containing Leon Lai pop song and the theme song featured in the new TV commercial.

Simple and convenient data transmission

The Siemens 6688 dualband WAP handset offers simple and convenient data transmission, allowing users to transfer computer files including MP3 music, ringing tones and animation to handsets. Users can also make use of the Siemens QuickSync and Data Exchange software to update their address book and calendar in MS Outlook of their personal computers.

Charity auction for limited edition Siemens 6688 dualband WAP handsets in Orangehk.com

Ten limited edition Siemens 6688 dualband WAP handsets are now available for charity auction in Orangehk.com. Funds raised will be donated to HK Committee for UNICEF. Each handset is inscribed with Leon Lai's autograph and comes with a multimedia card containing his hit songs, two extra multimedia cards, one silver handset stand and a lucky mobile number. The auction period lasts from December 14 to 18, from 12pm to 12am daily with bids starting at HK$3,888#.

The new Siemens 6688 dualband WAP handset TV commercial featuring Leon Lai

To mark the launch of the latest Siemens handset, a new TV Commercial featuring Leon Lai will be unveiled on December 14 at 7pm. Leon Lai will make a live appearance when he officiates at the Times Square preview on the same day.

* Customers subscribed to $280 or above tariff plan can purchase the new Siemens 6688 dualband WAP handset at $4,280 (rebate $800) while customers subscribed to $158 tariff plan can purchase the new Siemens 6688 dualband WAP handset at $4,280 (rebate $300). Customers needs to subscribe to Orange network upon purchase of Siemens 6688 handset to get the exclusive Leon Lai's multimedia card

# Auction time for December 14 starts from 8pm to 12am

For more information, please contact:

Ms Frances Ng
Hutchison Telecommunications (Hong Kong) Limited
Tel: 2128 6739    Fax: 2123 1257
Email: francesng@hthk.com

Ms Winnie Kung
Siemens Ltd.
Tel : 2258 3885    Fax : 2258 3800
Email: winnie.kung@cd.siemens.com.hk