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For Immediate Release launches own office supplies label, 'matrix'

Hong Kong, 12 March 2001 -, Hong Kong's leading office and business supplies b2b e-commerce portal and a subsidiary of Hutchison E-commerce Limited, announced the launching of its own office supplies label - 'matrix'.

Stephen Winterhalder, Chief Operating Officer of, explained this business initiative: "In terms of product development, the stationery market in Hong Kong has been rather traditional and was dominated by a few brand leaders in the past. With our economy modernising rapidly, however, we find that there is a niche in the market. Customers are now seeking a premium range of office products to fit with their modern offices."

"We endeavor to provide more options for our customers. By going straight to the manufacturers, we can bring savings for our customers. We can guarantee the quality of products and a consistent supply of goods," Mr. Winterhalder continued.

Positioned as a mid to premium item, matrix is priced at a level that delivers great value to customers. In terms of product quality, matrix is comparable with those of the brand leaders, and its prices are also very competitive.

"We are involved in the whole product development process, from product design, product specifications, branding, pricing to marketing. We listen to the needs of our customers and talk to our manufacturers directly. In terms of branding, we think that the name 'matrix' fits nicely with The 'X' sounds modern and straightforward. Also, the 'matrix' shape fits in with our 'box' quite well. The most important thing is: 'matrix' helps us achieve customer loyalty and brand differentiation since we are its exclusive supplier." Mr. Winterhalder added.

The initial matrix product range covers the fastest moving items such as files, writing pads and other paper products. is now launching matrix via newsletter, email, and through its sales team and telesales activities. The company is also distributing matrix flyers with all orders for the next two months.

In the meantime, has kicked off matrix promotional campaigns, including "buy 5 get 1 free offers". For further information, please visit the award-winning site at

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Notes To Editors:

1. is a leading office and business supplies b2b e-commerce portal, providing over 6,000 products to more than 17,000 customers in Hong Kong. Dedicated to serving office administration and finance managers, focuses on providing customers with comprehensive product ranges at highly competitive prices.

2. operates on a technology platform based on a number of enterprise applications, specifically designed and built for the business.

3. Web features offered include customised favourite items lists, standing orders, group account workflow for multiple users (orderers), authorisation limits, approval workflow, order status tracking (warehouse/transit/delivered), order history analysis by order point/category/product, and payment status of past deliveries.

4. uses a state-of-the-art e-payment solution provided by HSBC. All financial transactions are direct with HSBC in a completely secure environment and no credit card information will be lodged with

5.'s hub for storage, order processing and distribution is located in Kwai Chung. The 95,000-sq-ft Distribution Centre has over 100 staff and 25 delivery vehicles operating. Orders taken on are immediately retrieved at the warehouse and processed for next day delivery.

6. In December 2000, won the Certificate of Merit (Application Category) in IT Excellence Awards 2000 organized by Hong Kong Computer Society.

For Further Information: - Rufus Parkinson2121 5566
GCI Group - Andrew Mak2911 9117
GCI Group - Fiona Kwok2911 9108