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March 21, 2001

Orange brings Bluetooth technology to India

Orange, Mumbai's leading cellular operator, has announced the introduction of the revolutionary Bluetooth technology for mobile users in Mumbai. Mobile phone users in Mumbai will be the first in the country to be offered a Bluetooth Headset which will give the consumer a truly mobile wirefree experience.

The Bluetooth Headset is a lightweight, wireless mobile phone headset, with a built-in Bluetooth radio chip that acts as a connector between the headset and the Bluetooth plug on select Ericsson phones. When your phone rings, you can answer by simply pressing a key on the headset. If you want to make a call, press the key on the headset and use voice recognition to initiate the call. The phone can be up to 10 meters (30 ft.) away, in a briefcase, your coat pocket, or even in another room while you speak and enjoy complete mobility without cables dangling about. Weighing a mere 20 grams (0.75 oz.), the Bluetooth Headset sits comfortably on either ear and can be used with T28, T28 WORLD, R320 R310, A2618, A2218z cellular phones. The Headset will be available at all Orange Shops at a special invitation price of Rs.12,500/- all inclusive.

Says Mr. Sanjeev Vohra, Vice President, Sales & Marketing, Hutchison Max Telecom Ltd., "Orange has taken the initiative to bring the first Bluetooth technology to the country. The Bluetooth Headset delivers wonderfully on the promise of a truly wirefree world. The citizens of Mumbai will be the first people in the country to experience this very latest in technology. "

Hutchison Max Telecom, with its premium brand Orange, is the leading cellular service provider in Mumbai. Hutchison Max Telecom is part of the telecommunications division of Hutchison Whampoa Group.

About Bluetooth wireless technology

The Bluetooth wireless technology is set to revolutionize the personal connectivity market by providing freedom from wired connections. It is a specification for a small form-factor, low-cost radio solution providing links between mobile computers, mobile phones and other portable and held devices, and connectivity to the internet. The Bluetooth Special Interest Group (SIG), comprised of leaders in the telecommunications, computing, and network industries, is driving development of the technology and bringing it to market. The Bluetooth SIG includes promoter companies 3Com, Ericsson, IBM, Intel, Lucent, Microsoft, Motorola, Nokia and Toshiba, and more than 1300 adopter companies.