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Hutchison Max Telecom Ltd.
Stanrose House
New Prabhadevi Road
Mumbai - 400 025
Tel: +91-(0)22-4314000

Orange slashes airtime rate by upto 31%
Introduces lead plan with airtime rate of Rs.1.49

Move aimed at significantly expanding cellular market size

Mumbai, May 30, 2001


  • Airtime rates reduced by upto 31%. Lead plan offers rate of Rs.1.49.

  • Minimum monthly billing amount dropped by 40%

  • More Talkathon numbers available to consumers.

  • NightSpeak facility continues to be available

  • No change in rentals.

  • Prepaid rate drops by 25% to only Rs.2.25 per minute.

Orange has announced a new range of tariff plans with airtime rates dropping to below rupees two for all plans effective June 1, 2001. The rates for its lead plan Talk 295 would be as low as Rs.1.49 per minute for both incoming and outgoing calls. This plan has a commitment level of only Rs.295 per month and replaces Talk 500 which had a commitment level of Rs.500 earlier. Besides the consumer will have an option to choose even more Talkathon numbers under most plans. The move is aimed towards significantly increasing the market size for both contract and prepaid segments.

As Sandip Das, CEO, Orange puts it, "The Orange brand promise has always been to continually offer value added services at affordable rates. This is an exciting time for the consumer. The deposit rates have been reduced recently, good quality feature rich handsets are available at cheaper prices and now with the last barrier of tariff rates dropping to Rupees 1.80 and in some plans as low as Rupees 1.20, the consumer has an unbeatable package. We have also announced flat airtime rates, and are continuing with the attractive features like Talkathon and NightSpeak. We expect our move to open up the cellular market in Mumbai."

The new tariff plans are as below :

  Talk EasyTalk 295Talk 795Talk Incoming
Monthly Rentals (Rs.)395395395395
Monthly airtime commitment (Rs.)02957951,995
Rate per minute (Rs.)1.81.491.20 (incoming)
1 (outgoing)
Monthly Talkathon Fee (Rs.) (Optional)75/ number75/ number75/ number75/ number
Talkathon numbers1Maximum of 5 numbersMaximum of 5 numbersMaximum of 5 numbers
Monthly NightSpeak Fee (Rs.)--175175175

Sandip Das further adds, "With this phenomenal airtime slash, we have turned the entire cellular strategy on its head. Today, Orange customers will enjoy some of the lowest rates in the world, without being compromised on technologies such as WAP, email on any cellular phone, mobile banking, etc."

A comparison of the Old Plans and the New Plans is as below:

  Old PlanNew Plan
  Min. commitment - Rs.OutgoingIncomingEqualised 50:50 ratioMin. commitment - Rs.Airtime RateReduction - Rs.p.m.% reduction
Entry PlanNilRs.2.80Rs.1.60Rs.2.20NilRs.1.80- Rs.0.40- 18%
First commitment planRs.500Rs.2.65Rs.1.50Rs.2.08Rs.295Rs.1.49- Rs.0.59- 28%
Second commitment planRs.1000Rs.2.25Rs.1.25Rs.1.75Rs.795Rs.1.20Rs.0.55- 31%

The airtime rate for JustTalk has also been reduced from Rs.3 per minute to Rs.2.25 per minute. There is no change in SIM card price of Rs.250 and refill slips denominations of Rs.500, Rs.750, Rs.1500 and Rs.2500 continue to be available.

Hutchison Max Telecom Limited is the leading cellular service provider in Mumbai with its Orange brand. Orange offers a broad range of value-added services; high quality customer service and international quality network. They were the first operator to provide Global Text Messaging Service, EFR Digital Super Sound and Mobile Banking. It has the largest Autoroaming network coverage amongst the cellular operators in India, providing access to over 400 cities in over 76 countries across the globe.

For more information, please contact :

Sunil S. MehtaKartik Upadhyay
Hutchison Max Telecom Ltd.Genesis PR, Mumbai
Orange : 9820018600Orange : 9820211064
Tel : 431 4000Tel : 491 1783 / 460 3028
Fax : 431 1111Fax : 491 1788
Email : [email protected]Email : [email protected]

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