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Partner Communications launches advanced location based services with InirU

Rosh Ha'ayin, Israel -June 26th, 2001 - Partner Communications Company Ltd. (NASDAQ: PTNR) today announced the launch of a range of advanced location based services with InirU.

The services launched allow orange* customers to benefit from person-to- person information and m-commerce services based upon the relative proximity of a user to his friends and/or to a point-of-sale that is of special interest to the user.

InirU, a location-based technology and service provider with its R&D center based in Israel, has developed a range of location - based services and technologies. The monitoring of the development and integration of the service in Partner, as well as the participation in the financial investment were performed under the umbrella of Partner Future Communications 2000 Ltd, Partner's fully owned subsidiary. Among the services that are offered to orange* subscribers are m-commerce services, providing customers subscribing to the service with cellular coupons to commercial services available in their immediate vicinity. Leumi - Card, an Israeli credit card company, will market the commercial services to participating businesses. Additional services include community services, enabling users to define a flexible community (e.g. friends) and to be notified of the presence of a member of the community in a predetermined and flexible proximity to the user.

Amikam Cohen, Partner's CEO said today that "The launch of advanced location - based services with InirU is another milestone in Partner's strategy to assure that orange* subscribers in Israel will benefit from the cutting edge technologies and applications in the wirefree environment, while simultaneously cultivating the growth opportunities for Partner by developing applications, which can be implemented outside the boundaries of the state of Israel."

Shlomo Rodav, InirU's CEO commented, "The launch of the InirU services with Partner, is an important step in realizing InirU's mission. We believe that this full mass-market commercial launch brings us closer to achieving our goal of becoming g one of the world's leading service providers in wireless location-based services and technologies. These services provide the user with a unique experience, combined with push and pull information, fun and m-commerce activities, while maintaining the highest level of subscriber privacy. InirU's unique mass-market solution utilizes the most advanced prediction and sampling optimization technologies".

Partner Communications Company Ltd. is the only Global System for Mobile Communications, or GSM, mobile telephone network operator in Israel. The Company commenced full commercial operations in January 1999 under the international Orange Brand name and, through its network, provides quality of service and a range of features to over a million subscribers in Israel. Partner subscribers can use roaming services in 80 countries using 208 GSM networks. The Company shares are quoted on NASDAQ under the symbol ptnr and on the London Stock Exchange under the symbol pccd.

InirU Wireless Inc. ("InirU") is a US company with Israeli and Spanish subsidiaries. InirU intends to become a leader service provider in global mass-market wireless locations based services for person-to-person interaction, push and pull m-commerce activities, location-based games and other applications. (For further information:

Dr. Dan Eldar
Partner Communications Company Ltd.
V.P. Carrier, Investor and International Relations
Tel: +972 3 905 4151
Fax: +972 3 905 4161
E-mail: [email protected]

Mr. Shlomo Rodav
InirU Israel Ltd., CEO
Tel: +972 9 7668020
Fax: +972 9 7668025
E-mail: [email protected]