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Hutchison 3G UK selects Chordiant for multi-media CRM

Chordiant selected as the global CRM supplier for 3G mobile operator

LONDON - August 14, 2001 - Hutchison 3G UK, ("Hutchison 3G"), holder of the Universal Mobile Telecommunications System (UMTS) license for the largest block of spectrum in the UK, today announced that it has selected Chordiant Software, Inc. (NASDAQ: CHRD), a leader in Unifying Customer Relationship Management (CRM) Solutions, as its strategic CRM supplier for multi-media customer interaction management. Chordiant will handle service requests for Hutchison 3G subscribers and provide operational CRM capability across multiple channels, helping to deliver an unrivalled customer experience, aimed towards maximising customer satisfaction and retention.

The system will initially be developed in the UK and later made available in every country where Hutchison Whampoa has 3G interests. Hutchison 3G's unified approach to middleware solutions is expected to strengthen its ability to offer personalised services to customers, improving Average Revenue Per User (ARPU).

Colin Tucker, managing director of Hutchison 3G UK said, "Customer satisfaction is of paramount importance to us. We selected Chordiant as a CRM partner because they can provide us with the best solution to build and maintain strong customer relationships."

Hutchison 3G's unique middleware architecture will provide a single view of each customer. Within that architecture Chordiant will be instrumental in providing customer focused information and managing customer interactions, to enable Hutchison 3G to deliver relevant business services tailored to any subscriber across any medium.

"Hutchison 3G is extremely diligent in its efforts to provide an unrivalled customer experience for mobile users and maximise return per subscriber," said Sam Spadafora, Chordiant Chairman and CEO. "Our track record with Global 1000 telecommunications companies means that our solutions are designed with those aims in mind and we are confident that we can help Hutchison 3G to differentiate its brand with customers as it enters the market next year."

The financial terms were not disclosed.


Note to Editors

Hutchison 3G UK

Hutchison 3G UK Ltd. ("Hutchison 3G") holds licence 'A' (a third-generation mobile licence), which was issued by the UK government in May 2000. This licence was the largest block of spectrum auctioned in the UK, as it was set-aside for a new entrant to the market. The licence consists of 15mhz of paired spectrum, and 5mhz of unpaired spectrum.

3G is a convergence of mobile, telephony and information systems which promises to change people's lives by enabling them to access information when, where and how they want. The 3G standard (agreed throughout Europe, Japan, China, and the rest of Asia) is formally known as UMTS (Universal Mobile Telecommunications System). It represents a global standard for third generation mobile communication systems and is at the heart of the Hutchison 3G initiative.

Hutchison Whampoa Limited holds a 65 per cent stake in Hutchison 3G, the other major shareholders are NTT DoCoMo (20 per cent) KPN Mobile (15 per cent).

Chordiant Software, Inc.

Chordiant Software ( delivers a Unifying Customer Relationship Management (CRM) solution based on Chordiant's branded platform strategy, the Intelligent Customer Interaction Management (ICIM) platform. Chordiant's ICIM platform provides highly scalable building blocks for developing and integrating flexible CRM solutions into customers' existing enterprise-wide systems.

No matter how consumers choose to communicate with the enterprise - through branch locations, Web, e-mail, telephone or wireless access - the Chordiant Unified CRM Solution provides a real-time, single view of each customer and a consistent, personalized process for every interaction. It includes a comprehensive business process engine, which allows companies to implement best business practices across multiple touchpoints. As a result of Chordiant's sophisticated Marketing Automation Business Services, marketers can maximize their ROI through the creation, execution and refinement of sophisticated direct marketing initiatives that span both traditional and online channels. Chordiant empowers high-value contacts designed to retain customers, grow revenue and drive profits during every contact.

Headquartered in Cupertino, California, and London, Chordiant maintains regional offices in Boston; Chicago; Dallas; Manchester, New Hampshire; New York; Brentford, UK; Amsterdam; Paris; Munich; Sydney and Melbourne.


This news release includes "forward-looking statements" that are subject to risks, uncertainties and other factors that could cause actual results or outcomes to differ materially from those contemplated by the forward-looking statements. Forward-looking statements in this release are generally identified by words such as "believes," "anticipates," "plans," "expects," "will," "would," and similar expressions which are intended to identify forward-looking statements. There are a number of important factors that could cause the results of Chordiant to differ materially from those indicated by these forward-looking statements, including, among others, potential difficulties in the assimilation of operations, strategies, technologies, personnel and products of acquired companies and technologies, the impact of perceived or actual weakening of economic conditions on customers' and prospective customers' spending on Chordiant software and services; quarterly fluctuations in Chordiant's revenues or other operating results; failure by Chordiant to meet financial expectations of analysts and investors, including failure resulting from significant reductions in demand from earlier anticipated levels; risks related to market acceptance of Chordiant's products; customization and deployment delays or errors associated with Chordiant products; impact of long sales and implementation cycles for certain Chordiant products; reliance by Chordiant on a limited number of customers for a majority of its revenues; Chordiant's need to retain and enhance business relationships with systems integrators and other parties; Chordiant's use in its products of third-party software; activities by Chordiant and others regarding protection of intellectual property; and competitors' release of competitive products and other actions.. Further information on potential factors that could affect the financial results of Chordiant are included in risks detailed from time to time in Chordiant's Securities and Exchange Commission filings, including without limitation Chordiant's report on Form 10-Q for the quarterly period ended March 31, 2001, as filed on May 15, 2001 and the Annual Report on Form 10-K filed on March 27, 2001. These filings are available on a website maintained by the Securities and Exchange Commission at Chordiant does not undertake an obligation to update forward-looking or other statements in this release.

For Hutchison 3G information, please contact:
Edward Brewster
Hutchison 3G
+44 (0)20 7 887 7869

For Chordiant information, please contact:
Neil MorganJo Begbie/Lynn Hepple
Chordiant Software Inc.Brodeur Worldwide
+44 (0) 20 7382 5000+ 44 (0) 1753 790 700
[email protected][email protected]
[email protected]

Chordiant Investor Relations Contact
Steve Polcyn
Sr. Director of Investor Relations
+1 408-517-6282
[email protected]

Chordiant and the Chordiant logo are registered trademarks of Chordiant Software, Inc. All other trademarks and registered trademarks are the properties of their respective owners.

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The following industry analyst is available for comment on this announcement:

Colleen Amuso, Gartner Group
Please arrange interviews via Louise Jenkins, team co-ordinator.
E-mail: [email protected]
Telephone: 01784 267270