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Hutchison 3G selects Ascential Software for CRM data integration

London - 30 April 2002 - Hutchison 3G UK ("Hutchison 3G") has selected Ascential Software's DataStage XETM to provide a more concise view of its customer behaviour and needs. The product will be deployed first in the UK and made available in other countries where Hutchison Whampoa has 3G interests.

Under the agreement, Hutchison 3G will use DataStage XETM with Parallel Extender, Ascential's flagship product, for integrating data across the company in two key areas. Firstly, it will be used to develop a framework to collect and consolidate all customer information from a variety of sources. Secondly, DataStage XETM with Parallel Extender will facilitate the consolidation and integration of data from multiple operational systems across the Enterprise.

Colin Tucker, managing director of Hutchison 3G, said: "We selected Ascential Software as it was the only vendor that could provide comprehensive solutions to our enterprise data integration requirements on a worldwide basis, including software, services and support. As a company we want to be able to respond quickly and effectively to our customers' needs and the agreement with Ascential builds on our ability to do that."

Peter Fiore, president of Ascential Software said: "Our work with other companies in the media and telecoms sectors, means we have a good understanding of the challenges Hutchison 3G faces. "3G is a new sector, which is currently building the necessary infrastructure and putting the technologies in place. We believe that Hutchison 3G is one of the key players in this market and only those who are able to quickly respond to market demands and customer needs will succeed."

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Notes to editors

1. Hutchison 3G

3G is a convergence of media, information and telephony which offers people access to information and entertainment services on the move, as well as more flexible working practises. The 3G standard (agreed throughout Europe, Japan, China, and the rest of Asia) is formally known as UMTS (Universal Mobile Telecommunications System). It represents a global standard for third generation communication systems and is at the heart of the Hutchison 3G initiative.

Hutchison 3G UK Ltd. ("Hutchison 3G") holds licence 'A' (a third-generation licence), which was issued by the UK government in May 2000. This licence was for the largest block of spectrum auctioned in the UK, as it was set-aside for a new entrant to the market. The licence consists of 15MHz of paired spectrum, and 5MHz of unpaired spectrum.

Hutchison Whampoa Limited holds a 65 per cent stake in Hutchison 3G, the other major shareholders are NTT DoCoMo (20 per cent) KPN Mobile (15 per cent).

For further information on Hutchison 3G please visit or call Firefly on 020 7386 1595.

2. DataStageXE

Ascential's DataStageXE family is the industry's most comprehensive enterprise data integration platform, enabling companies worldwide to create and manage infinitely scalable, complex data integration infrastructures with assured data quality for successful implementation of data intensive applications such as customer relationship management, supply chain management, decision support and e-business.

3. Ascential Software

Ascential Software is the leading provider of information asset management solutions to the Global 2000. Customers use Ascential's products to turn vast amounts of disparate, unrefined data into reusable information assets that drive business success. Ascential's unique framework for information asset management enables customers to easily collect, validate, organise, administer and deliver information assets to realise more value from their enterprise data, reduce costs and increase profitability. Headquartered in Westboro, MA, Ascential has offices worldwide and supports more than 1,800 customers in such industries as telecommunications, insurance, financial services, healthcare, media/entertainment and retail.

More information on Ascential Software can be found on the Web at

For further press information on Hutchison 3G, please contact:
Kate Richardson at Firefly
Telephone: +44 20 73861595

For further press information on Ascential Software, please contact:
Gillian Salvage at LEWIS, the IT PR agency
Telephone: +44 (0) 20 7802 2626     Fax: +44 (0) 20 7802 2627
Email: [email protected]
Web site:

For further general enquiries about Ascential Software, please contact:
Jay Huff, director of marketing and business development at
Ascential Software
Telephone: +44 (0) 20 8818 0700     Fax: +44 (0) 20 8818 0701
Email: [email protected]
Web site: