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          #40
        
        
          
            2016
          
        
        
          13
        
        
          
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          sell both beauty and health together – the
        
        
          way we create customer experience for
        
        
          customers of different generations”.
        
        
          Jean-Paul Agon, Chairman and CEO of
        
        
          L’Oréal, is perfectly aligned with this vision.
        
        
          Contemplating the future of his company,
        
        
          he talks about L’Oréal’s new structure,
        
        
          which involves “digital transformation,
        
        
          which is absolutely essential. We have had
        
        
          a complete digital transformation of the
        
        
          company”.
        
        
          Innovation isn’t just an aspiration. ASW
        
        
          has a practical channel for working with
        
        
          global suppliers: the eLab programme,
        
        
          driving its e-commerce platform. ASW’s
        
        
          eLab is the catalyst to connect ASW and
        
        
          its partners, driving innovation and positive
        
        
          transformation.
        
        
          “We want you to provide us with quality
        
        
          content and to work with our eLab. We
        
        
          created eLab as a centralised platform to
        
        
          provide structural efficiency to you. Instead
        
        
          of working with our 25 markets, you just
        
        
          need to work with our eLab in Hong Kong
        
        
          for Asia, and eLab London for Europe,”
        
        
          says Mr Lai.
        
        
          SUSTAINABLE SUPERSTAR
        
        
          Commitment to sustainability is crucial,
        
        
          and that vision is shared by Marc Puig,
        
        
          Chairman and CEO of Puig. This third-
        
        
          generation European fashion house owns
        
        
          Jean-Paul Gaultier and Carolina Herrera.
        
        
          Mr Puig says, “Our idea of sustainability is
        
        
          both for the business model we have, and
        
        
          for the things we are going to pass to the
        
        
          next generation ... We will make sure they
        
        
          are proud of the company they will inherit.”
        
        
          Companies may not be the only thing the
        
        
          next generation can inherit. Creative genes
        
        
          may be inherited too, even if expressed in
        
        
          different ways. Stella McCartney came to
        
        
          share a vision that has seen her develop her
        
        
          business in more than 77 countries with a
        
        
          diverse range of products across fashion,
        
        
          from lingerie to glamour to children’s lines.
        
        
          Ms McCartney shared her commitment
        
        
          to sustainability with Alan Heaton, Group
        
        
          Finance Director of ASW.
        
        
          “The idea of being more sustainable, more
        
        
          environmentally minded, more responsible
        
        
          as a [fashion] house and as a business –
        
        
          people really want it, they crave it.” For
        
        
          her, that means no leather products, and
        
        
          no PVC in her products, unheard of in a
        
        
          fashion house.
        
        
          But she isn’t one to think she’s arrived and
        
        
          can relax. The innovation was in part driven
        
        
          by need. “I don’t think you can ever feel
        
        
          safe,” she says.
        
        
          Like Ms McCartney, Mr Lai not
        
        
          only feels the heat of ever-present
        
        
          competition, but he also embraces the
        
        
          need for dissatisfaction. “The future
        
        
          belongs to the discontent! We have been
        
        
          quite successful but we are not satisfied
        
        
          with it. We are determined to shape our
        
        
          future, rather than let the future shape us.
        
        
          Actions must be taken today ... I believe the
        
        
          future will favour those who move now and
        
        
          move boldly.”
        
        
          ASW executives and Stella McCartney both know sustainability
        
        
          and responsibility are key drivers of successful business.
        
        
          
            “I hope we will have
          
        
        
          
            the same productive,
          
        
        
          
            constructive and respectful
          
        
        
          
            partnership that we have
          
        
        
          
            now with A S Watson.”
          
        
        
          Paul Polman,
        
        
          CEO, Unilever