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3 takes top honours at the Financial Times World Communications Awards

London - 22 November 2006

3 UK has been recognised as a global telecoms leader at the FT World Communications Awards 2006 by winning the Communications Innovation Content Award for SeeMeTV. The prestigious awards were voted for by an independent panel of industry thought-leaders including analysts and journalists and were designed to recognise excellence and innovation in the communications industry worldwide.

3 overcame stiff competition from a range of fixed line and mobile operators, as well as software and handset manufacturers, to take the award at a ceremony at the Dorchester Hotel in Central London. Judges were asked to vote for the company which has created a pivotal product, software or service that is set to change the face of the communications marketplace. Since the launch of it's user-generated content service in late 2005, SeeMeTV has had 12 million downloads and 20,000 monthly contributions, earning £275,000 for customers.

Bob Fuller, CEO 3 UK and Ireland said, "The challenge has always been to bring the power of the 3G network to the customer in ways they can really engage with it, so it is imperative that content is of the highest quality, engaging and easy to access."

We went on to say, "Awards such as this, coupled with the high usage figures for initiatives such as SeeMeTV, recognise that we are truly making the most of the power of our network to deliver the best possible services. Such recognition provides all-important impetus for 3 in order to keep pushing the boundaries of what can be achieved using mobile broadband."

Graeme Oxby, Marketing Director, 3 UK, said: "This award is verification of the quality and innovation of the products and services that we are offering to our millions of subscribers worldwide. We are breaking new ground with some of the most innovative content initiatives ever launched by any mobile operator, as well as leading the way in the delivery of converged personal media."

The awards were held last night, November 21st. Judges on the panel included FT Technology and Telecoms writers and financial and technology industry analysts.

- Ends -

About 3

3 is a mobile media company delivering a convergence of communications, entertainment and information to customers on the move.

The three areas which form the core of its business are:

  • Communications - including all forms of personal communications, voice and video calling; text, picture and video messaging; and mobile blogging

  • Entertainment - including television, music audio and video, computer games, and media publishing

  • Information services - including wireless web, access to the best of the internet and a range of news services

    3 UK is a member of the HWL group of 3G companies, which include 3G operations in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy, Sweden and soon Norway.

    Three facts about 3:

  • 3, a mobile media company, launched the UK's first 3G network

  • 3 has over 3.75 million customers in the UK and over 13.5 million worldwide (August 2006 figures)

  • The 3 network offers national coverage for calls and texts, and over 89% population coverage for 3G services.

    For further information, please visit: or call the 3 Media Office on 020 7350 5696.

    Lucy Reed
    Corporate Communications, 3UK
    Direct line: 0207 350 5693
    Mobile: 077 8232 4811 Welcome to our network.