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Stockholm 2007-02-07

Peder Ramel is the new CEO for 3 Scandinavia from March 1st 2007

Present managing director for 3 Sweden Peder Ramel is appointed CEO of 3 Scandinavia as of March 1st 2007. He replaces Shlomo Liran who will take a new position as vice chairman of the board with responsibilities for regulatory affairs and business development.

Shlomo Liran has done an admirable job during the three years he has headed 3 Scandinavia. He has established a strong, growing enterprise and made 3 a significant player in the Scandinavian telecom market, going from 20,000 subscribers to almost 700,000 subscribers, says Marcus Wallenberg, chairman of 3 Scandinavia.

I am also very pleased that Peder Ramel who has been with us for a less than a year has accepted to lead the organisation as we enter a new phase of the operations, says Marcus Wallenberg.

Peder has filled the CEO-suit in Sweden very fast. I feel safe and secure handing over to him. I will continue to support 3 in regulatory affairs and business development as well as taking on other project assignments within the Hutchison group, says Shlomo Liran.

Our latest launch of the 3-wide X-series services marks new milestone in Sweden and Denmark. We will show the way to mobile internet in its true sense with partners like Skype, Google, MSN and other important players. It will be great fun to lead this development in all Scandinavian markets, says Peder Ramel.

About Peder Ramel:

Peder Ramel has a MBA from Lund University. Before joining 3, he was CEO of Bredbandsbolaget where he started 2002. Prior to this Peder Ramel was CEO of Viasat and the business paper Finanstidningen and Country manager of channel TV1000.

For more information, please contact:

Shlomo Liran, CEO, 3 Scandinavia
Mobile: +46 (0)735 333 666

Peder Ramel, Managing Director, 3 Sweden
Mobile: +46 (0)735-33 30 23

Erik Hörnfeldt, Information & PR, 3
Mobile: +46 (0)735-33 74 04

About 3

The 3-group is the leading global player in the 3G arena, holding licences in 10 markets with total population coverage of approximately 175 million. In Sweden and Denmark, 3 is a joint venture between Hutchison-Whampoa Limited (60%) and Investor AB (40%). 3 Scandinavia also holds a license to operate a 3G network in Norway. For more information, please go to