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News release

UK beats off rivals at GSM Awards
Window's Live MessengerTM service on 3 given top honours at the "Oscars" of the mobile industry

London, 14 February 2007: 3UK today announces that its Window's Live MessengerTM service has won the Best Mobile Messaging Service award at the prestigious 3GSM awards. The mobile media company launched the application on the 3 network in August 2006 and was the first operator to provide this service free to its 3.75m UK customers.

The GSM Awards are globally recognised as one of the most esteemed sources of independent verification for the entire mobile industry and to win an award is a true mark of excellence. The panel is made up of independent judges comprising leading industry and subject matter experts, analysts, journalists and academics.

3's mobile broadband offering provides customers with an identical messaging experience to the one they are used to on their PC allowing them to see the presence of their MessengerTM contacts and exchange messages from their phone. We now have more than 300,000 customers registered on the service - sending and receiving over 1.5 million messages every day.

Rob Wells, 3UK Head of Mobile Broadband said: "To win such a coveted accolade at the GSM Awards is a significant stamp of approval for 3UK. We are the first and only operator in the UK to be offering Window's Live MessengerTM to our customers entirely for free and we are pleased that our innovative and bold strategy has not only been recognised but applauded. The GSM Awards are recognised industry-wide as the Awards to win, so we are excited to be singled out for this high praise amongst such stiff competition.

"At 3 we are constantly pushing the boundaries of mobile entertainment, bringing our customers the best services for the best price and allowing them to stay in contact with friends, family and colleagues whenever they want, wherever they are."

- Ends -

About 3

3 is a mobile media company delivering a convergence of communications, entertainment and information to customers on the move.

The three areas that form the core of its business are:

  • Communications - including all forms of personal communications; voice and video calling; text, picture and video messaging; and mobile blogging
  • Entertainment - including television; music audio and video, computer games, and media publishing
  • Information services - including wireless web, access to the best of the internet and a range of news services

3 UK is a member of the HWL group of 3G companies, which include 3G operations in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy, and Sweden.

Three facts about 3:

  • 3, a mobile media company, launched the UK's first 3G network
  • 3 has over 3.75 million customers in the UK and over 13.5 million worldwide (August 2006 figures)
  • The 3 network offers national coverage for calls and texts, and over 90% population coverage for 3G services.

For further information, please visit: or call the 3 Media Office on 020 7350 5696.

Lucy Reed:
Corporate Communications, 3UK
Direct line: 01628 765 6143
Press Office: 0207 350 5696 Welcome to our network.