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3 honoured at two prestigious awards evenings

Mobile media company win awards for X-Series at the Mobile Awards and for MOKO at the MEFFYs

London, 12th June 2007 - 3UK, the mobile media company, has been given top honours for the X-Series at the Mobile Awards. 3 beat off stiff competition to scoop the Consumer Innovation Award. The accolade recognises 3's innovative initiatives which have seen 3.75 million customers receiving cutting edge mobile broadband services as part of the X-Series

Launched in November 2006, the X-Series has brought a range of innovative applications and services to customers for the first time, all with a flat rate pricing tariff. Services such as Yahoo!, Windows Live Messenger, e-Bay and Google, as well as mobile Skype, Slingbox and Orb access, which have proved hugely popular.

In addition, Jonathan Sandford, manager of 3's Merryhill store, has won Mobile Magazine's Shop Idol competition in recognition of his outstanding customer service.

3 has also been recognised for its mobile social networking product MOKO which took the Best Mobile Community and User Generated Content award at last week's MEFFYs. This award marked out companies that created a genuinely engaging and interactive consumer experience, whilst maintaining proven commercial success.

Peter Northing, Director of Products and Services, 3UK, said: 'At 3 we are constantly pushing the boundaries of mobile content, giving our customers the freedom to access the most popular services whenever and wherever they want. We are honored to have this hard work recognized by both these awards.'

- Ends -

About 3

3 is a mobile media company delivering a convergence of communications, entertainment and information to customers on the move.

The three areas which form the core of its business are:

  • Communications - including all forms of personal communications, voice and video calling; text, picture and video messaging; and mobile blogging
  • Entertainment - including television, music audio and video, computer games, and media publishing
  • Information services - including wireless web, access to the best of the internet and a range of news services

    3 UK is a member of the HWL group of 3G companies, which include 3G operations in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy, Sweden and soon Norway.

    Three facts about 3:

  • 3, a mobile media company, launched the UK's first 3G network
  • 3 has over 3.9 million customers in the UK and over 14.7 million worldwide (March 2007 figures)
  • The 3 network offers national coverage for calls and texts, and over 90% population coverage for 3G services.

    For further information, please visit: or call the 3 Media Office on 0845 6038333.

    Lucy Reed
    Press Officer, Corporate Communications, 3 UK
    Direct line: 01628 766 143